The heart and soul of Maytag® dependability gets a makeover. Maytag®‘s iconic spokesperson the Maytag Repairman is out of a job. Now, the appliance brand is introducing the Maytag Man, an upgraded and modernized version of the repairman.
Although he is still dressed in the classic blue-collar suit and hat, instead of being bored because he has no broken appliances to fix, the Maytag Man is assuming a new role as the appliances themselves. He's as tough and dependable as a Maytag® appliance, because he IS a Maytag® appliance. As Maytag® puts it, he is "nestled in the kitchen baking a turkey, potatoes and mini cupcakes to perfection as a large-capacity double oven" or "tucked under the counter, cutting through hard-to-scrub grease as a Maytag® Jetclean dishwasher with PowerBlast cycle and the most powerful motor on the market."